A LITTLE GIRL'S BATTLE THAT INSPIRED A FOUNDATION
The mission of the Scarlett Contra el Cancer foundation is to provide support to children with cancer.
Scarlett Aida Rivero Osejo was born in Miami on November 19th 2010. Almost a month after her third birthday, our princess was diagnosed with Ewing Sarcoma, a type of cancer that develops in the bones and nearby soft tissue. It affects mostly babies, toddlers, and adolescents. Thanks to her spirit, strong character, and the love and prayers from her family and their friends, and even from people we did not even know from around the world, Scarlett won the battle.
Halfway through 14 sessions of chemotherapy, Dr. De Angulo informed Scarlett's parents that they needed to amputate her right leg in order to save her life. Although it was a very difficult decision, it had to be done, and so it was.
With only a couple of days to prepare for the amputation, her parents explained in detail to her what would happen in the procedure. She understood. After the operation, we were all devastated thinking about all the challenges ahead she was going to face. But just observing her demeanor, even before she received her first prosthetic leg, we knew in our hearts she would be just fine. Although she had lost her right leg, she did not lose her strength or her will to keep on going.
This foundation was created with those children and their families in mind. To help them through those difficult processes. To help them get adequate prosthetics if needed. To offer them the opportunity to participate in activities that could bring a little happiness to their lives while being under treatment. To make it all more bearable.
Olympic athletes need to put good stuff into their bodies in order to succeed. But good food alone won't win them any medals at this summer's games in Rio, according to Chobani's new multifaceted Olympics campaign in which athletes need to eliminate all the bad stuff in order to win.
Stemming from the idea that Chobani helps power Olympic athletes with its all-natural products and a belief on the part of the brand's founder that "you can only be great if you're full of goodness,"
Chobani carefully selected the athletes featured in the campaign, spending roughly four months finding a diverse group of competitors that not only have the potential to win medals but have also overcome adversity to get to the level they're at today.
Chobani dives deeper into individual athletes' stories, showing consumers how each one overcame adversity—Morgan's coach telling her, at the age of 13, that she would never be a great soccer player, for instance, or Esparza proving that women can kick butt in the boxing ring.
Bacardi Rum is a success story that has influenced an entire region and established a whole new category of spirits. Bacardi has become a symbol of summertime and lust for life all over the world.
In 1862 Bacardi is founded by Don Facundo Bacardí Massó in Santiago de Cuba, when he revolutionizes rum as a spirit and the rum-making process by creating a smooth, light-bodied spirit – what the world now knows BACARDÍ rum. In 1888 BACARDÍ rum is appointed “Purveyors to the Royal Spanish Household.”In 1900 The world’s first Cuba Libre is created in Cuba when BACARDÍ rum and Coca-Cola® are mixed with lime to celebrate the end of the Spanish-American War. In 1919 Prohibition becomes law in the United States and Americans flock to Cuba to drink and enjoy BACARDÍ rum. In 1960 Bacardi operations in Cuba are illegally confiscated without compensation by the Cuban government.
The advertising campaign we created focuses on the Cuba of our memories, prior to Fidel, it evoques all the lust for life that was Cuba.
At first glance, printer ink refills may look like a bargain. Sure, they cost less – but they may also deliver less. Original HP Inks outperforms generic brands. They are an outstanding value and reliable performance – print after print, cartridge after cartridge. This campaign was created to deter people from re-filling ink cartridges or buying cheaper aftermarket cartridges of inferior quality.
Avión was born from a love of tequila and its rich robust agave flavor. Founder Ken Austin embarked on a journey to fulfill his dream and create a tequila that would celebrate the highlands’ agave flavor. This led Ken to Jesus Maria, where the world’s best agave is grown and where the Lopez family lovingly manages the land.
Together in collaboration Ken and the Lopez family spent years blending old-school tequila making techniques with a philosophy of never cutting corners and focusing on the art of creating tequila. Every step of the process works to preserve and enhance the natural, rich, roasted flavors of the Avión agave. This is Avión, which bartenders, consumers and experts describe as, quite simply, delicious.
In 2012, Avión was crowned “World’s Best Tasting Tequila” and “World’s Best White Spirit” at the San Francisco World Spirits Competition (the most prestigious competition for the spirits industry). Ranking #1 against all tequilas, vodkas, gins and white rums. Over 1400 spirit brands entered the competition.
New Zealand's largest telecom carrier really is lord of the rings. Telecom is that country's dominant telecommunications company, providing fixed line and mobile telephony, Internet, data network, and wireless network services. The company also operates the country's leading Internet access provider. to more than 1.1 million residential and business customers in New Zealand, about a quarter of the estimated population.
The story of Drambuie begins over 267 years ago in Great Britain. Prince Charles Edward Stuart was pursued by the King’s men across the Highlands and Islands of Western Scotland, bravely aided by many Highland Clans. Among them was Clan MacKinnon whose chief, John MacKinnon, helped the Prince escape from The Isle of Skye. In thanks for his bravery the Prince gave John MacKinnon the secret recipe to his personal liqueur, a gift that the Clan were to treasure down the generations. An extraordinary elixir that would, many years later, become known to the world as Drambuie.
Through this campaign, Drambuie strives to enhance the intrigue and desire surrounding our classic ambrosial drink with a variety of famed cocktail options, reconnecting the brand to its storied pastas a drink of choice among the jazz-influenced swinging consumers of yore while updating it to the dynamics of now.
TUI is New Zealand’s most popular mainstream beer, but not the most consumed. The task was to reinvigorate the brand in an authentic, hard-case way that would capture the boys’ imaginations, increase brand popularity, and stimulate sales.So TUI gave one lucky victim the greatest experience of his life: cool Tui Beer pouring from every tap in his house.No actors, no sets, no script – just some clever tradesman mates, 12 kegs of beer, and loads of security cameras, all done for real. The resulting film went immediately viral, and massive national and international exposure followed.But we didn’t stop there. The lads had heard about it and now it was their turn – by entering the draw for their chance to have Tui’s “Beer Plumbing Service” install taps in their house as well.
TUI Catch a Million
HOW 60,000 CRICKET FANS PAID $30 EACH TO BECOME OUR MEDIA CHANNEL. As a proud sponsor of NZ Cricket, TUI Brewery needed to create a better experience for more fans to come to games - and drink Tui. Other sponsors had deeper pockets, so how could TUI leverage their sponsorship, and turn a day-long, complicated game into compulsory attendance and viewing? Solution; Literally change the way people watched the game - and get them to pay for it. Get people to purchase and wear orange Tui ‘Catch a Million’ T-shirts to the game. Catch a six (like a home run) in the crowd with one hand. Win a share of over one million dollars - $100,000 per catch.
L&P it's one of New Zealand's favourite brands, but when you ask someone to describe the taste, they really can't put their finger on it. It's a bit different they say.
The TV ads coincide with the Taste-a-liker, an online app that encourages the 190,000 strong Facebook community to tell us what L&P tastes like. Cinema, street posters and sampling will continue to drive the campaign across summer.
The campaign is an attempt to help Kiwis hold on to that summer feeling as they return to work and school. L&P offered people in Auckland, Wellington and Christchurch the chance to swap their shoes for jandals, bring a bit of summer to their workplace, or even take an impromptu urban dip to cool off. It’s an interesting outdoor campaign for a product that many associate with summer. And who wouldn’t want a free towel or flip-flops (jandals if you’re in New Zealand)
For many kiwis, L&P and summer go hand in hand and and the campaign helps kiwis hold on to that great summer feeling just a little bit longer.”
Jägermeister was invented in the year 1934, and over the next 75 years, was to become the world’s biggest liqueur. In total, 56 different natural ingredients provide the flavours that have made Jägermeister so famous. Herbs, flowers, roots and fruits from all over the world are used for its mysterious recipe.
Curt Mast was a passionate hunter, like many of his contemporaries at the time, so he dedicated his invention to hunters as “Jägermeister” literally translated means “master hunter”. The front label of the Jägermeister bottle has a poem by Oskar von Riesenthal that says:
“Das ist des Jägers Ehrenschild,daß er beschützt und hegt sein Wild,weidmännisch jagt, wie sich’s gehört,den Schöpfer im Geschöpfe ehrt." “This is the hunters’ honour shield,which he protects and looks after his game,Huntsman hunts, As it should be,the Creator in the creatures honour”.
Be The Meister is a Bauhaus inspired glimpse into the Berlin underground a modern way for the brand to maintain its category leadership while solidifying its position as a truly refined spirit. To be a Meister is a rite of passage; learning the rules of their craft before bending them to create things the world has never seen.
Tullamore D.E.W. is the original triple distilled, triple blend whiskey. Known the world over for its smooth and gentle complexity. Tullamore D.E.W. is named after Daniel E. Williams, the man who decided that true craft could only come from the True Character and insisted that his whiskey was made accordingly.
The creator of Tullamore D.E.W. A self-made man who worked his way up from a stable boy of the distillery to become the owner: he brought electricity, and motorised automobiles to Tullamore and created a whiskey so distinctive and character-filled, it could only be stamped with his initials D.E.W
The "Beauty of Blend" campaign references the unique triple blend of pot still, malt and grain whiskeys that make up Tullamore D.E.W. Original. Triple distilled and triple blended for sweetness and strength. It was the first Irish whisky and remains one of the few to pioneer this blend of three, which results in a smoother Irish whiskey with an added complexity.
The campaign implicitly celebrates cultural diversity in a way that is aspirational, authentically Irish and distinctly sociable. Tullamore D.E.W. is built on blend. Something beautiful has been created because of the blending of different cultures or ideas, and we think that is worth celebrating. It celebrates our belief in the spirit of blend – from the original triple blend in our Irish whiskey to the blending of cultures, rooted in our historic association with Irish emigrants around the world."
The unbreakable Hilux launched with an epic spot showing how the new Hilux is Tougher Than you can Imagine. The characters proved so successful we brought them back for benefit specific activity a year later under the next extension of the campaign, NZ Proven, followed by a hugely popular series of Weather sponsorships. Brand, benefit, retail, sponsorship, online promotion... all consistent, on message and loved.
The 2013 Toyota Corolla was designed to reflect a feeling of exhilaration - a feeling when put through an NZ filter translated to “Feels Good Inside.” We now needed a lovable Kiwi story to bring the idea to life. and we thought, anyone who’s taken a cat in a car ride knows how much they hate it, so what lengths would a cat go to for a ride if they loved it? The campaign launched exclusively online to the Toyota Facebook community and then aired during Toyota’s partnership with “New Zealand’s Got Talent” on TVNZ. 1.5 million YouTube views later, it also was judged number one ad in New Zealand (Colmar Brunton), February, March, April, May 2013, as well as being the StopPress/Mediaworks TVC of the year 2013.
A home loan rate that got lower with every Facebook ‘ like’. We gave power to a Facebook ‘like’ by letting the nation lower a special home loan rate. The more ‘likes’ the rate got throughout the day, the lower it went. Each of the seven draws generated such a fanatical social response that our winners all took home record-breaking home loan rates!
Brian Blessed is a well loved English actor, known for his larger than life personality and booming voice. He is famous for his roles in Blackadder, Flash Gordon and Robin Hood. And now ASB! We wanted a character who observes our Kiwi humbleness, who was not part of our culture, and yet could inspire us to share and celebrate our successes, whether great or small. Brian’s huge personality and character fitted this perfectly, as well as providing an outsider’s perspective on our Kiwi way of life.
May 20, 1873 marked a historic day: the birth of the blue jean. It was on that day that Levi Strauss and Jacob Davis obtained a U.S. patent on the process of putting rivets in men’s work pants for the very first time, turning denim, thread and a little metal into what has become the most popular apparel on earth. Authentic cowboys wearing Levi's® jeans are elevated to mythic status, and Western clothing became synonymous with a life of freedom and independence.
For the most part of its 140 year history, the Levi’s brand had told a thoroughly authentic story, one that resonated with generations upon generation of eager consumer only too happy to spend that extra buck or two to be part of the heritage that is Levi’s. It was the story of Levi’s, and for a long time owning the genuine article meant being cool, original, authentic and real. Levi’s has communicated these values in their advertising for over 100 years. The next time you see someone wearing a pair of Levi’s® jeans, remember that these pants are a direct descendant of that first pair made back in 1873.
Sol imported beer has been brewed in Mexico since 1899 and whose Spanish name translates directly to "Sun". In most Latin America countries, the beer is a letdown. Mexico is an exception to the rule, with a long history of quality beers. Sol, Spanish for “sun”, is a Mexican icon that originated over 100 years ago. This much enjoyed golden lager beer is an easy drinking style that has a nice flavour kick unseen in other lagers.
Widely considered one of America’s best portrait photographers, Annie Leibovitz created during the late 1980s, one of the most iconic advertising campaigns of all time. The American Express “Membership” campaign, for which her portraits of celebrity cardholders, like Yo Yo Ma, Sammy Davis Jr, Sophia Loren and Luciano Pavarotti, earned numerous awards including the the Kelly Award, and was named the year’s Best Advertising Campaign by Advertising Age. The campaign creators Gordon Bowen and Parry Merkley deposited their trust in me to help them continue such an amazing campaign. It was my first job in advertising and I knew then that it would be a hard thing to follow. Parry thought me about taste and all there is to know about being an Art Director. Thanks Parry.
With a record-setting of over 1 billion views since the video first launched in advance of the World Cup, Waka Waka is on track to become the most viewed video of all time. In addition to the video, Navas and his partner, Ricardo Leme Lopes also designed the T-Shirt, logos and merchandising
for the Official FIFA World Cup song.
"It has been a pleasure to collaborate with a creative mind like Antonio's, he truly understands the world's cultures and with just an image or a word is capable to capture a universal truth. While conceptualizing the Waka Waka video we understood each other perfectly, he is a great person because he immerses himself completely in the project, and has a great sensibility. I will always be grateful for his help on this project,” said Shakira.
Let’s start with the year, 1366, the date our brewing roots trace back to. It was then the Den Hoorn brewery was first established in Leuven, Belgium. A world-renowned brewing institution, Den Hoorn laid the foundation for the quality, taste and standard Stella Artois is known for today. To honor it, this commercial directed by Tony Kaye for the European Market, shows the many temptations a lord must have gone through in the early 1300's.
As Leonardo da Vinci once said, water is the driving force of all nature. And it's also the driving force of the integrated campaign featuring a humorous philosophical approach to life. With the help of a persistent mentor we are taught not only the benefits of water, but also how to act like water to overcome life’s daily problems. The campaign launched online with Facebook (facebook.com/pumpnz) and pump.co.nz where people can learn the seven principles of water, supplemented with television, ambient and outdoor elements.
Because of its striking appearance and thin profile, it was marketed as an exclusive fashion phone, selling over 50 ,million units by July 2006, making it the most popular clamshell phone of all time. Over the RAZR's four-year run, Motorola sold more than 110 million units. PC World put the RAZR at #12 in The 50 Greatest Gadgets of the Past 50 Years.
Skinny is a NZ mobile service provider that's different. We've stripped everything back, so you're only paying for stuff you actually want. That's Living Skinny.
Aqualung was the original name for the first open-circuit free-swimming underwater breathing sets developed by Emile Gagnan and Jacques-Yves Cousteau in 1943, and since then, man has been able to penetrate a world previously inhabited by creatures unknown to humans. It consists of a high pressure diving cylinder and a diving regulator that supplies the diver with breathing gas at ambient pressure.
The idea behind the campaign was to give those creatures a voice. What did they think of these strange people wearing masks and Aqualungs. Who are you? What are you doing here?
It was like something out of the dreams of Kiwi boys everywhere, but for 10-year-old Auckland boy Bailey Paki waking up to find a group of All Blacks at his breakfast table became a reality, thanks to Weet-Bix and New Zealand Rugby.
In the hidden camera clip, rugby-mad Bailey is stunned to wake up and find All Blacks captain Richie McCaw and his All Blacks teammates Ben Franks, Wyatt Crockett, Tom Taylor and Frank Halai eating Weet-Bix at his breakfast table. His heroes then take him into the backyard, which has been secretly transformed into a rugby pitch overnight by Bailey’s grandfather and their local community for Bailey to play in a surprise match against the All Blacks.
We’re a hungry nation – a generation of surfers seeking waves, skaters living their pipe dreams, and teams taking on the rest of the world.
That’s where the Weet-Bix Crew comes in. This kind of drive deserves recognition. It also takes a lot of energy, and a lot of support. So we’re seeking out up-and-coming young Kiwis who are chasing big dreams and helping them turn these into reality. Weet-Bix is sharing their stories, sponsoring their passions, and fuelling their hunger, every step of the way.
Everyone loves the Weet-Bix brand but teens, big consumers of cereal, had stopped eating Weet-Bix, seeing the brand as irrelevant to their lifestage and a breakfast their mother wanted them to eat. No wonder AWOP was in decline. We needed to reposition the brand as being for them, overcome taste barriers and remind youth of Weet-Bix energy benefits.
Fuel for the Hungry
With this idea we illustrated both Weet-Bix energy benefits and its support of young people’s passions and abilities to make their mark in the world. Weet-Bix is an enabler of natural achievement and the perfect ‘Fuel for the Hungry’. We chose 3 brand ambassadors who have skills and hunger to achieve, and provided financial backing and mentoring, in return for them sharing their stories and their journey with our audience via Instagram, Facebook, Twitter and community events.
This established a highly engaged Facebook community from scratch. We are now about to embark on the next phase of our campaign that brings the Weet-Bix brand promise into the world of our audience by supporting and rewarding the activities of everyday Kiwi teenagers.
In February 2011, Christchurch was devastated by a 6.3 magnitude earthquake causing widespread damage. Many people lost their lives and over 10,000 homes and buildings have been completely destroyed. Including the Marmite factory. Nearly two years on, many Christchurch residents are still struggling to get by. But even in times of struggle, beautiful things can happen. So this Christmas, we’re going to help as many Christchurch families as we can by turning empty Marmite jars into art. All the proceeds will go to the Rebuild Christchurch Foundation who will be giving Christmas hampers to struggling Christchurch families.
Renowned New Zealand photographer Chris Sisarich is going to photograph the empty Marmite jars of some of New Zealand’s top celebrities. These mesmerizing images are the result of sharing, rationing and scraping their Marmite jars dry during the Marmite shortage. Each jar tells a unique story, which visually represents the struggle Christchurch residents have been through since the devastating earthquakes.
The Marmite photographs will be showcased at an exhibition and online gallery where people can purchase ‘Limited Edition’ signed prints from their favourite artist, or bid for a special one-off original framed and signed photograph. All proceeds will go to the Rebuild Christchurch Foundation.
The Marmite Brotherhood
By adopting a wartime spirit, we worked closely with Sanitarium on a phased strategy to announce the shortage, sustain the love and provide community support amongst Marmite lovers. We used Facebook as a perfect platform to bring our Brotherhood together, to acknowledge the hard times and keep the brand’s spirit alive. This pseudo-therapy approach kept fans loyal for a whole 14 months!
The Marmite Facebook community increased from 2000 to 80,000 during the shortage, illustrating the effectiveness of this special meeting place we had established to get through the shortage and provide support to consumers. Within four months of Marmite returning to the shelves, we achieved 30% penetration of all NZ households.
More non-voters than ever before say they don't feel like their vote is worth anything, or that their opinion matters. It's a trend that concerns the Electoral Commission, and the reason for a new campaign to help connect New Zealanders with the power of their vote.The main 45 second ad was created after 30 New Zealanders were brought together to talk about the importance of voting, to fight democracy inaction, and to focus on the youth.
How many hundreds of millions of people from around our troubled world would give anything to be a Kiwi with a say in our way of life? Yet, try pressing that message onto non-voters and they’ll turn their backs even more. We’ve taken a subtle, nuanced approach into a very complex territory, empowering all Kiwis to use the power they have for good and gently reminding them not to squander it.
Kiwi superstar Lorde has also teamed up with the Electoral Commission in bid to get young people into polling booths in this year's election. She likens it to a rite of passage, not dissimilar to going to a bar for the first time or driving a car. She says politics can seem like a bunch of old people on the TV ranting at each other, "and it doesn't feel particularly influenced by people like us".
Miami-born, Venezuela-raised, New York-based chef Grace Ramirez shares her interpretation of traditional recipes from throughout Latin America. Utilizing readily available ingredients, Grace recreates the authentic tastes she grew up with in contemporary dishes full of bold flavors. With its use of fresh aromatic ingredients and exciting flavor combinations, Latin American cooking is set to become an exciting new food trend. In this unique cookbook Grace shares inspirational recipes for every meal as well as fascinating tidbits of information about each Latin American country's culinary history.
The interesting story behind the original Russian vodka, Stolichnaya, has its origins in Moscow in 1901. But it wasn’t until 1972 that the PepsiCo company struck a barter agreement with the Soviet Union, in which PepsiCo was granted exportation and marketing rights to Stolichnaya vodka in exchange for importation of Pepsi-Cola. This exchange led to Pepsi-Cola being the first foreign product sanctioned for sale in the U.S.S.R.
When Stolichnaya's chief rival Russian Standard Vodka aroused controversy when it questioned Stolichnaya's Russian authenticity, we had to create a campaign that was meant to modernize the brand, and target 25- to 34-year-old vodka drinkers. It was a departure from the traditional communist Russia feel.
The campaign is designed to reflect consumers desire for adventure and intrigue, and Stoli's role within that desire. The anything goes sensibilities of modern-day Russia is meant to promote the brand as independent of geography.
A hate crime is the victimization of an individual based upon their race, religion, national origin, ethnic identification, gender or sexual orientation. Hate crimes across New York state jumped 14 percent in 2009, led by an increase in attacks on Jews and Jewish institutions.
There were 683 hate crimes reported to police authorities across the state in 2009 compared with 599 in 2008, according to a report released by the state Division of Criminal Justice Services. Sixty-one percent of hate crime incidents were motivated by race, fourteen percent by religion, thirteen percent by sexual orientation, eleven percent by ethnicity, and one percent by disability
This campaign presented to Mayor Bloomberg in NYC for the Commission of Human Rights, was meant to encourage people to get to know people that are different from us.
Here’s a good story: Produced by the Coca-Cola Company - the world's leading marketer of premium fruit juices and drinks - there are now more than 100 different flavors and varieties of Minute Maid®readily available just about anywhere you find people with a thirst for good living. The campaign was designed to work across many different markets and cultures. Designed to be used as posters and outdoor, It told the story of "love your fruit" as a way to explain that all of minute maid juices are made from pure fruit from the best places in the world and always in season. Multiple designers from around the world were responsible for the final posters.
The campaign for the New Zealand Defence Force is giving potential recruits a peek of life as a member of the Royal New Zealand Air Force, Navy and Army from those who know best - the Defence personnel themselves. It uncovers the extraordinary life of adventure, belonging and purpose that comes with being a member of the services.
They have also taken the lead in seizing on the new platforms of the digital era—the internet, mobile technology and social media. The close connection between this campaign, and the individual Facebook pages and websites let potential recruits delve deeper into their operations and the career opportunities that exist within the services.
An interactive programme allows potential recruits to see how they would fare with duties their members typically undertake, such as Search and Rescue and Reconnaissance missions.
Air New Zealand is a brand that is proud to be representative of all New Zealanders. To demonstrate this, we worked with Air New Zealand to celebrate the Marriage Equality Bill, which now allows gay and lesbian couples to be legally married. Air New Zealand wanted to celebrate in a way that captured the nation’s hearts on the very morning of the historic day.
Love stories have always captured people’s imaginations and Air New Zealand wanted to celebrate the love stories of gay and lesbian couples. So we decided to go to the community to seek out these great romances, offering the opportunity to win the first same sex marriage at 30,000 feet. By utilizing social networks and engaging prominent marriage equality campaigner and Emmy-nominated Modern Family actor Jesse Tyler Ferguson, we received hundreds of heart-warming entries from couples of all ages around the nation. We hosted New Zealand’s first ever gay marriage on-board an Air New Zealand flight, captured every tear, every smile, every cheer, then shared it with the world just a few hours later.
Kodak Ink particles are three to four times smaller than conventional pigment-based inks, so you get more placement, stronger colours, and smoother images. That results in sharper details and more lifelike colours.All Kodak printers use inkjet papers to produce photos and documents that last a lifetime. While dye-based inks on microporous papers fade over time, Kodak's porous photo paper works with the ink to dry instantly, resulting in photos that look brilliant and are water resistant. The campaign was created to establish Kodak as a leader in the category, by positioning its inks and printers as a more fair alternative to the overpriced inks from Epson and HP.
“Bring Back Kate” is Women’s Refuge’s latest call to action on domestic violence in New Zealand. Our country became the world leader in women’s rights when our iconic Suffragette, Kate Sheppard, won Kiwi women the right to vote. These days, one third of women in New Zealand will be affected by domestic violence at some point in their lives. Women’s Refuge is bringing Kate Sheppard back to the steps of Parliament, as a 3D sculpture bearing the names of everyone who refuses to tolerate violence against women and children. you can help bring hope and a fresh start to women and children escaping from violent and oppressive family situations.
Reuben Mattus, a young entrepreneur with a passion for quality and a vision for creating the finest ice cream, worked in his mother's ice cream business selling fruit ice and ice cream pops from a horse drawn wagon in the bustling streets of the Bronx, New York. To produce the finest ice cream available, he insisted on using only the finest, purest ingredients. The print campaign was meant to show the simplicity of the product by showing the ingredients in their purest form.
Radio Hauraki is New Zealand rock radio network. It was the first private commercial radio station of the modern broadcasting era in New Zealand and operated illegally from 1966-1970 to break the monopoly held by the government. Radio Hauraki was originally formed as a pirate station in the Hauraki Gulf, the only offshore radio station ever to broadcast in the southern hemisphere, in a famous and historic story that saw the loss of one life.
In late 1966, the Tiri, the boat chosen to carry the transmitter, anchored in the Hauraki Gulf outside the 3-mile territorial waters limit, despite government efforts to stop it from sailing. After testing the transmitter with a broadcast from pirate announcer Bob Leahy, and having to replace the mast after winds of more than 30 knots knocked it down, Radio Hauraki officially started broadcasting on 4 December 1966. During the next 2 years, the crew on the Tiri would endure adverse weather conditions, fatigue, and continued efforts to shut down the station.
On 28 January 1968 disaster struck, the ship ran aground on rocks, with Radio Hauraki disc jockey Derek King keeping listeners up-to-date with running commentary. The final broadcast from the Tiri was "Hauraki News: Hauraki crew is abandoning ship. This is Paul Lineham aboard the 'Tiri'. Good Night."
The company started in the mid-19th century, as a vermouth bottling plant in Pessione — the Distilleria Nazionale di Spirito di Vino. Three men came to dominate the company, businessman Alessandro Martini, winemaker Luigi Rossi and accountant Teofilo Sola. The Sola family sold out in 1879, and the company became known as Martini & Rossi.
Since the earliest days, Martini have marketed their products aggressively, with some memorable TV advertising and sponsoring events under their MARTINI Terrazza logo. The company has been involved in motor racing sponsorship under the Martini Racing banner since 1968, and is now a main sponsor of Scuderia Ferrari.
The campaign created for France had to abide by the Evin law, passed in 1991, which limits the advertising of alcoholic drinks. The Terrazza logo was integrated into the ads and became a very popular campaign throughout France.
For clients with large, complex operating environments. HP Enterprise Services provides end-to-end IT services in applications, business process, and infrastructure technology outsourcing for increased productivity, innovation, and security so businesses can plan for future growth.
For the launch of the Enterprise campaign in Europe, The major transportation hubs were chosen to create an experience for travelers and business executives. The message was to embrace Change. Gigantic decals were placed in all train stations and airports.
We contributed with artists, like Chuck Close, Andreas Gursky, Nadav Kander and many others.
Arizona signed into law S.B. 1070, giving police the right to search for documentation on anyone who looks suspiciously illegal. Besides generating unprecedented racial profiling, the law will Impact legal foreign workers, legal residents, tourists and any American citizen whose physical appearance might be deemed "suspicious." Even more troubling are reports that other states are now considering passing their versions of the law.
The I AM symbol and armband is a way to inspire activism and mantain media attention on this unjust and inhumane law until Arizona thinks better of it and repeals it.
Shakira who supported the campaign along with other artists who have joined the battalion of bands boycotting Arizona, including Kanye West, Sonic Youth, Cypress Hill, Tenacious D, Spank Rock, Massive Attack, Norteno superstars Los Tigres del Norte, Colombian rock singer Juanes, salsa-ska band Ozomatli, and Puerto Rican reggaeton duo Calle 13.
Shakira said : "I wasn't born in this country, and I know what a great country this is," she remarked. "It depends greatly on creating union, not division, and I think this law will create chaos and create division instead of progress and union, and I don't think it's fair."
The Amazon is a region of superlatives. It spans the borders of eight countries and one overseas territory, is the world's largest river basin and the source of one-fifth of all free-flowing fresh water on Earth. Its rain forests are the planet's largest and most luxuriant, and home to - amazingly - one in ten known species on Earth.
WWF's vision: Conserve the Amazon through local and national action in priority landscapes and aquatic systems; region-wide efforts in planning, leadership and coordination; and global influence of market forces.
The idea for the campaign was to show the things that could still be saved, not the destruction or the devastation. To show things like waterfalls twice the size of the Empire State Building, pink dolphins, and a possible cure for Aids.
The amazing Asia Precinct opened in September 2012, giving visitors the opportunity to get closer than ever to the Malayan Sun Bears and Sumatran Tiger. The Malayan Sun Bear exhibit is a purpose-built new home for Sean and Sasa, complete with climbing frames built from recycled gum trees. The redeveloped Pub Charity Sumatran Tiger exhibit has new viewing panes and viewing decks, so you can get within a whisker of this amazing big cat. The posters were part of the outdoor campaign in the city of Wellington, as well as free gifts to the visitors of the zoo.
For anyone who has tried their hand at painting, or creating through the arts, the human body remains not only the most fascinating of subjects, but one of the most elusive. We have our own to view and examine everyday, yet for some reason, very few artists have been able to capture the intricacy and beauty of the human body.
This corporate campaign was meant to educate people about their own bodies and the health benefits of eating right, and with less sugar.
The Pop Festival was created world-renowned Colombian singer, songwriter, producer and philanthropist, Shakira, to bring art, music and health awarness to millions of people in South America, and to give opportunity to lesser known artists and musicians. The festival started in March 2011 and lasted for 6 weeks, traveling to 12 countries. This was also Shakira’s first Latin American tour for 4 years, after enjoying massive success worldwide, including previous year’s World Cup theme, Waka Waka (This is Africa), which was the biggest-selling World Cup song of all time, selling over 2 million copies and reaching number one in 16 countries.
Alongside Shakira, will be American singer Katy Perry, hip-hop artist Kesha, Bob Marley’s son Ziggy Marley, indie act Train and Chilean singer Francisca Valenzuela. Billed as one of the biggest and important music events ever held in Latin American.
As well as its gathering of global acts, the Festival – a once in a lifetime event for the whole family – will also offer amusing activities related to technology and various contemporary art expressions.
'Kokoro Wo Komete' or 'Soul Meets Machine.' The idea is based around the quintessentially Japanese marriage of old school and new school; of tradition and technology; of humans and machines, and it is firmly rooted in the philosophy of 'Takumi', or master craftsmen who imbue it with its own lifeforce and "make it just so".
Feeding America campaign is designed to raise awareness of the issue of hunger in America and motivate Americans to help combat the problem.
Hunger in the U.S. remains invisible to most Americans, yet as the economy worsens, demand at U.S. food banks is increasing at an alarming rate. According to Feeding America, a staggering 1 in 8 Americans, including millions of children, seniors, and the working poor live with hunger every year. Those statistics are from the United States Department of Agriculture.
Tom Waits provided the moving soundtrack “Never Let Go” off of 2006’s Orphans' Album and he said “We all need to be reminded that the folks who need help getting back on their feet are all members of our family.”
Lugz footwear and apparel popular in the U.S., Canada, UK, Europe and Australia during the early 1990s, particularly within the hip hop scene. In the UK, Lugz sponsored the hip hop club collective, Muthaland, led by music journalist and impresario, Vie Marshall. The brand was featured prominently in hip hop and dance music videos by artists such as Public Enemy, Technotronic and Beats International.
The Outdoor Life Network is a Canadian English-language cable television channel focused almost exclusively on fishing, hunting, and other related outdoor sports. It capitalized on the popularity of Lance Armstrong during the Tour de France, showing virtually nothing but Tour-related coverage for over three weeks.
This coverage was grouped under the title "The Cyclysm," which was meant to refer to Armstrong's effort to win a record sixth Tour de France. "Someday, someone may ask you, 'Where were you during the Cyclysm?'" A year later, the channel's coverage of the Tour was promoted as "Cyclysm II" as Armstrong went for his seventh consecutive maillot jaune, which he won.
The Louis Vuitton Cup is one of the most famous and prestigious competitions in the sport of yachting because of its relationship to the America's Cup. The Louis Vuitton Cup was used as the selection series to select the team to sail as the challenger in the America's Cup. Since the inception of the Louis Vuitton Cup four out of the six winners have subsequently won the America's Cup itself.
OLN revamped its image, focusing on more extreme outdoor sporting events. Designed to be real, bold and awe-inspiring and supports our mission to bring to life the thrills, challenges and competition in the outdoors that our audience craves.
In conjunction with the revamp, OLN's logo and website were completely redesigned as well. OLN acquired the rights to the X Games-type Gravity Games as well as the rebroadcast rights to Survivor.
In the beginning, we stand stiff backed and scented. A dinner party of strangers. Polite and cordial, we volunteer little canapés of information, and no more.
"Where are you from?" and "What do you do?" We flitter awkwardly and guarded like disorientated penguins. Until...somebody has a little too much to drink. Somebody blurts out a confidence. A vase topples over, and slowly, imperceptibly, we begin to learn something of one another...
In this, the very first edition of Ooze, we ponder the infinitely banal and tantalising question, "Who am I?"
Crafted in Guatemala, Zacapa Rum is a work of art, and an expression of patience, richness, quality and master blending. Aged to perfection in the highlands of Quetzaltenango, Zacapa Rum develops its complex flavour and character 2,300m above sea level in the mystical House Above the Clouds.
It is made using the concentrated first-pressing sugar cane juice—called "virgin sugar cane honey". This solera aging system is dynamic; as the blended rums pass through four different types of barrels, the last stage includes barrels that previously aged Pedro Ximenez, an intensely sweet, dark dessert sherry from Jerez, Spain. Nowadays, this process is overseen by master blender Lorena Vazquez. The company claims that part of their success lies in the fact that the barrels are stored 2,300 metres (7,500 ft) above sea level in an aging facility situated below the upper slopes of the mountains and volcanoes of Guatemala, with an average temperature of 62 °F (17 °C). After leaving the rum to age in these barrels they are put into large 20,000 liter American white oak casks for one more year and then finally bottled.
Sweetness born from a leaf, not in a lab. Meet the stevia plant. The proud parent of our natural sweetener. People have been sweetening foods and beverages with stevia leaves for hundreds of years. The taste comes from a natural ingredient from the leaves called rebiana.
Rebiana is what gives Truvia™ natural sweetener its clean, honest sweet taste. Simple. Who knew going green could be so good?
Coca-Cola introduced the ingredient in well-known brands including Sprite Green™, Odwalla® Reduced Calorie Quenchers and Glacéau Vitamin Water 10.
NII (short for ‘Nothing is Impossible) is an initiative to reinvigorate internal agency culture for the Saatchi & Saatchi Asia Pacific region. Its primary objective is to celebrate and share stories of those individuals, both within and outside of Saatchi & Saatchi, who embody the NII spirit. These are the first two issues.
Founded in 1976 by Liz Claiborne, It was the first company founded by a woman to be listed in the Fortune 500. Established at a time when women were entering the workforce in large numbers, Liz Claiborne and her partners saw the opportunity to provide versatile, fashionable wardrobes that were appropriate for work, but still conveyed a sense of individuality and femininity.A working woman herself, Liz understood how liberating it would be to mix and match separates rather than have to rely on the traditional dress or gray flannel suit. Thus, out of a small office on 40th street in Manhattan, Liz Claiborne the brand was born, transforming the way women dressed and ultimately, how they shopped.
The Axis Awards are the most important and high profile advertising competition in New Zealand and the benchmark for creative standards both in New Zealand and overseas. A forum for industry recognition of talent.
The new trophy was cast in solid bronze, and radically different from its predecessor, the new trophy symbolizes the crucible of the mind. The wax inside its cranial cavity represents the fluidity and heat required to fuel creativity. It’s also one of those very rare practical trophies — you can put it on display — or you can have a candlelit dinner with the loved ones you may have neglected in the long hours earning it.
The Garden of Eden must be found - It was the common belief in the Middle Ages that the biblical Garden of Eden must have been on the top of a crag or mountaintop so that it would not have been affected by the first destruction of the world by flood. As he arrived in Venezuela in 1498, Columbus looking upon the lush, verdant, paradise-like landscape before him, thought that he was looking at the Garden of Eden.
Piaggio first came back into the U.S. market in 2001 with the ET2 (two stroke 50 cc) and ET4 (four stroke 150 cc).
Re-introduced to North America to meet market demand for the classic Vespa design.
Growth in the US market and worldwide environmental concerns meant a need for larger and cleaner engines, so Vespa developed the LEADER (Low Emissions ADvanced Engine Range) series of four-stroke engines.
In recent years, many urban commuters have purchased Vespas. Because of a shortage of available parking for automobiles in large urban areas and the Vespa's low running costs are two reasons for the increase in Vespa’s popularity. The cultural use of the scooter as a recreational vehicle with a sub-cultural following in the USA also contributed to the rise in Vespa ownership.
The campaign was designed to reach the young consumer getting ready to purchase their first automobile. It was positioned as a fun alternative to cars for college kids, young professionals, Baby Boomers, and enthusiasts. All of them attracted by lower fuel costs and flexible parking.
Thanks to social media, we can now share every detail of our lives one post at a time. Sadly though, there are still women being silenced through violence, intimidation and abuse. Their lifeline is the Women's Refuge Crisis Line - the focus of this year's appeal. We created a Facebook application that enables New Zealanders to use their words to help a woman needing to speak out. Once installed, Facebook users update their status as normal, while at the same time making a donation for each word they are free to speak. Their status is then posted to their timeline, publicly acknowledging the donation.
Alas means "wings" in Spanish. The idea to create a logo that resembles a pair of wings came after a meeting with Roger Waters, also a member of the movement. He wanted to have something that everyone could replicate easily in a concert, the two intertwined hands became the flag of the movement.
9 million Latin American children younger than 5 years old suffer of chronic malnutrition and 22 million don’t have access to education. Malnutrition and the absence of care in the early stages of life are the main mechanisms for the transmission of inequality. This is why experts agree that early childhood development is one of the most effective tools to end with the intergenerational cycle of poverty.
Roger Waters an advocate for early childhood education created the song that led the movement. The song recorded at Glassworks in NYC also featured other artists like Eric Clapton and Pitingo.
The Women's United Soccer Association, often abbreviated to the WUSA, was the world's first women's soccer league in which all the players were paid as professionals. Founded in February 2000, the league began its first season in April 2001 with eight teams in the United States.
The Fund for Animals was founded in 1967 by prominent author and animal advocate Cleveland Amory. For more than four decades, The Fund has spearheaded significant events in the history of the animal protection movement by employing national advocacy campaigns, rescue operations and operating a network of world-famous animal care facilities like our Cleveland Amory Black Beauty Ranch. The Fund's historic victories have saved thousands of animals from cruelty and suffering.
In 2005, The Fund for Animals and The Humane Society of the United States joined together to form an unprecedented partnership for animals. Since then, The Fund has expanded its efforts to protect animals from cruelty and provide for their veterinary, sanctuary, and rehabilitative needs at several direct animal care facilities.
The Fund has won legal actions to protect endangered species and prevent inhumane hunting and trapping practices, and the organization is currently fighting for animals with the help of the Animal Protection Litigation section. This group of full-time attorneys, law clerks, and pro bono law firms are defending animals in federal and state courts from cruelty and abuse. The Fund's current advocacy programs seek to protect wildlife from toxic lead poisoning, stop canned hunts, prevent the commercial trade in wildlife parts, and more.
The campaign was narrated by Malcom McDowell
Mythic paint is a non-toxic, ultra low odor paint that provides the durability and coverage you expect from a premium paint without the off-gassing VOC’s and cancer-causing toxins that emit years after drying. Stronger, safer, smarter paint®. Now that’s a breath of fresh air.
The Ogilvy Manifesto was designed for Ogilvy's 60th anniversary celebration that took place around the world.
The All Blacks are icons at employing strength and endurance to power through whatever challenges meet them, both of which are characteristics of Duracell. So who better to inspire Kiwis to trust the power of the number one global battery brand, than those who have fulfilled their dreams of playing for the current leaders in world rugby?
The campaign for the Commonwealth of Puerto Rico, which made waves in the 1950s was shot by a 26-year-old photographer named Elliott Erwitt. It closely resembled a photojournalistic essay reflecting the Islands' everyday reality. Elliot, one of the first Magnum photographers, is known for his black and white candid shots of ironic and absurd situations within everyday settings— a master of Henri Cartier-Bresson's "decisive moment"
50 years ago he travelled to Puerto Rico and through his unique photographic eye he was able to reflect the feeling and character of such a unique travel destination. Fast-forward to 2010, and Mr. Erwitt goes back to see what has changed and what has stayed the same.
Avon has a proven history of delivering first-to-market beauty technologies, making the company a perennial game-changer. Time and again, Avon and its global team of scientists have led the industry in giving consumers breakthrough products that marry beauty and innovation. Light-adjusting makeup, more durable mascara, revolutionary anti-aging skincare products. The list goes on and on. Simply put, Avon offers women around the globe products that help them look and feel their best.
Fergie, Joe DiMaggio, Helen Hayes, Loretta Young, Claudette Colbert, Jimmy Stewart, Billy Dee Williams, Cher, Catherine Deneuve, Christy Turlington, Patrick Dempsey and Reese Witherspoon are some of the unlikely cast of characters. ” The common thread? They’ve all partnered with Avon at some point in the company’s 127-year history. They’re some celebrities in a long list of film stars, singers and designers who have loaned their names, their cache, and sometimes their faces to the iconic company for women. Avon is able to offer luxury-brands at affordable prices. It's all about shooting for the stars and making the aspirational attainable.
Heaven, Valhalla, The Elysian Fields. Without a paradise to reach for, Why reach? Why try? Why go on? I mean Reincarnation just promises an eternity like an spiritual Stairmaster: you keep moving you never get anywhere, There’s gotta be more to the afterlife than that. But what? Who knows? But if you’re good it probably looks a lot like this. ”Buhbuhbut what if,” you stammer, It’s all for nothing?
What if we’re just sentient scum at the edge of a cosmic puddle, alone and unloved in an uncaring cosmos? Good question. But right now, let’s check out the waves, California, you may not find the answer here. But You’ll have more places to look.
The Abercrombie & Fitch new line of t-shirts callously exploits a drinking culture that is dangerously out of control. It creates yet another obstacle for parents and health professionals who are struggling to change the culture of drinking on campuses across the nation.
A&F sanctions dangerous drinking behavior. T-shirts created by A&F make light of the risks related to heavy drinking.
The advertising Campaign calls on A&F to recall all t-shirts, copies of the catalog, and remove all references to the "drinking 101" promotion from its web-site.
For the campaign, we photographed 8th and 9th graders. Life-Size posters were sent to all the members of the board at A&F. The shirts and catalogues were removed from the stores immediately.
The 100-year old Bay to Breakers 12k is one of the world’s largest and oldest footraces, held annually in San Francisco, California. The name reflects the traditional course which takes tens of thousands of participants from the northeast end of the downtown area near The Embarcadero (the "bay" side of the city) to the west end of the city and the "breakers" of Ocean Beach.
The 7.46 mile (12 kilometer) race features world-class athletes in addition to costumed runners and 'fun-loving' folks out for a great day of running and walking through San Francisco.
Destiny is sometimes mischievous. Or perhaps it is not. What seems certain is that it twists projects and at the sometime crystallizes and dissolves purposes. It creates spaces of convergence where before there were but fundamental, insuperable incompatibilities. It mixes categories.
Both a medical doctor and an admirer and enthusiastic practitioner of certain mystical disciplines, Dr. Hernandez's life style and his tragic death have made him a role model whose life has astonishing potential for multiple but highly intertwined interpretations.
Trapped in a dense web of technological and scientific discoveries as well as religious faith, he emphatically defended creationism and the hand of God against the "pagan dangers" embodied in the new evolutionism proposed by Darwin.
The chameleonic nature of Jose Gregorio Hemandez originates in a fluid and polysemic field where potentially subversive bricolage are constantly being articulated around a pluralistic healing matrix.